Frankie Venter Interview

I’ve been writing and releasing for like three years, and I think I fell into the trap of thinking about what’s going to do well on TikTok. You kind of subconsciously fall into that trap when you’re writing. It brought me down a bit over the past couple of months, and I was feeling a bit lost, not really knowing what to do.

I remember the day we wrote ‘Say It’, my producer was like, “Frankie, I think we need to write something that makes your heart and head happy. Don’t sit in this session thinking about what’s going to be good commercially. That’s just poisoning you at the moment. I can see it on your face.” So we started having a jam and playing some random stuff. I was playing guitar, he was drumming, and the song kind of just came out naturally. What’s funny is that the moment I stopped trying to be commercial, I ended up writing my most commercial song so far. So that was really cool.